large.jpg
creative-instagram-frame-template_23-2147700097.jpg
title(s) and theme(s)
colours, specific theme etc
style, format etc
region hashtags / food related / others
things you want to avoid, must have etc

Examples:

Screen Shot 2019-05-10 at 11.27.39 am.png
Screen Shot 2019-05-10 at 11.51.21 am.png
Screen Shot 2019-05-10 at 11.28.05 am.png
Screen Shot 2019-05-10 at 11.28.21 am.png